FORME Fitness
FORME is a sustainable, full-body functional fitness studio designed to support strength, balance, and a deeper mind–body connection. When Sara came to us with her vision, it was clear the brand needed to embody feminine strength and composure while maintaining a sense of luxury and refinement.
We began by selecting a typeface and carefully customizing it— sculpting the letterforms to feel intentional, grounded, and shaped. The custom illustration draws inspiration from classical Greek statues, referencing timeless expressions of strength and beauty to reflect the essence of FORME (a nod to the French word forme, meaning “shape”).
Description
Custom Brand Identity for a private functional-fitness and pilates studio in Newnan, GA.
Service
Brand Identity
Paired with striking brand photography, the final identity feels empowered yet graceful — a visual balance of strength, elegance, and restraint.
“Every day I'm so thankful for her creativity! ”
“I would recommend Good Golden Creative Co. to anyone searching to create their perfect brand — Katelyn is able to completely take into consideration your thoughts, ideas, and inspiration and turn it into something even better than you could have imagined. Every day I'm so thankful for her creativity! Not only is she talented, but she was a pleasure to work with! Truly hope we can work together again in the future.”
- Sara Thompson, Founder / Forme
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