FORME

The Project

FORME is a sustainable, full-body functional fitness studio designed to support strength, balance, and a deeper mind–body connection. When Sara came to us with her vision, it was clear the brand needed to embody feminine strength and composure while maintaining a sense of luxury and refinement. We began by selecting a typeface and carefully customizing it— sculpting the letterforms to feel intentional, grounded, and shaped. The custom illustration draws inspiration from classical Greek statues, referencing timeless expressions of strength and beauty to reflect the essence of FORME (a nod to the French word forme, meaning “shape”).