lIVE tHE gULF cOAST
Live the Gulf Coast is a boutique vacation rental and luxury property management company servicing Panama City Beach, 30A, and Destin, Florida. They believe every guest desires to “live local,” so this is what their branding is all about—providing guests with a home-away-from-home experience. Because of this, they wanted to create a visual brand that felt more like a coastal lifestyle brand, such as 30A or Salt Life, that could evolve into products such as coastal-wear, popular stickers, etc. With that in mind, we wanted to keep a coastal decor color scheme, and a logo that would be popular on mesh hats, t-shirts, stickers, and more—something that people would actually want to wear and use. I love when my clients come to me with visions of seeing their branding evolve to apparel because I always see the potential! Live the Gulf Coast already had a web-designer who specialized in rentals and they did such an amazing job carrying over the consistency of their new brand with the guides we provided them with. Check it out at www.livethegulfcoast.com.
Coastal | Adventurous | Bright | Beachy | Happy | Sunny | Salty | Trendy