cUPID’S cLASH cOUPLES cROSSfIT cOMPETITION
Cupid’s Clash is a couple’s CrossFit competition in Panama City, FL, hosted by Mirror Image Athletics on Valentine’s Day weekend. Jake, owner of Mirror Image, reached out to me in need of a logo that was consistent with their recent rebranding (see their rebranding here). I decided to use Mirror Image’s logo’s font along with the barbell element to keep the consistency (see below to compare the two logos). I incorporated Cupid’s bow and arrow to pull everything together, and used the bold colors of red and dark gray to create an intense, romantic vibe—these couples aren’t holding hands, these couples are slamming weights. That deserves bold colors.